GROWTH MARKETING RESOURCES

Tag: marketing metrics

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Brand vs. Performance Marketing: Finding the Right Balance for Your Strategy
Marketing Guides
LICERA EDITOR

Brand vs. Performance Marketing: Finding the Right Balance for Your Strategy

With 2025’s uncertain economic climate and 54% of global marketers planning to reduce spending, the challenge for businesses is clear: where to focus marketing efforts and budget. One of the critical decisions to make is whether to prioritize brand-building activities or performance-driven campaigns, and how to combine both for maximum

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Marketing Updates
Junrey Letada

Why SMEs are rethinking their marketing strategy to grow in 2025

As the digital landscape shifts, SMEs are rethinking their SME marketing strategy in 2025. For R&D, tech, and consulting firms, marketing can no longer be a secondary focus in an economy driven by visibility and trust. Helen Earl, Centre Manager at The EpiCentre in Haverhill, explains why businesses that treat

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Marketing Guides
Rose

Measure and Analyze: How Data-Driven Guerrilla Growth Analytics Maximizes Success

In Guerrilla Growth Analytics, creativity alone doesn’t guarantee results. What truly drives scalable success is data—tracking what works, what doesn’t, and why. Guerrilla Growth Analytics is the practice of applying real-time measurement and strategic insight to unconventional campaigns, ensuring even the boldest tactics are optimized for performance. Data isn’t just

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