With 2025’s uncertain economic climate and 54% of global marketers planning to reduce spending, the challenge for businesses is clear: where to focus marketing efforts and budget. One of the critical decisions to make is whether to prioritize brand-building activities or performance-driven campaigns, and how to combine both for maximum impact.
In this upcoming webinar, we’ll dive deep into how leading companies approach Brand vs. Performance Marketing to drive growth and long-term success like Monday.com and Jaguar Land Rover (JLR) have navigated this balance. You’ll learn how to prioritize brand awareness while ensuring conversions, and how to effectively integrate both aspects for optimal marketing success. This is a must-attend event for anyone looking to make the most out of their marketing efforts in 2025.
What You’ll Learn in This Webinar:
1. Understanding the Brand vs. Performance Marketing Debate
- Discover how marketers across the globe are thinking about and using brand-building tactics vs. performance marketing.
- Learn the key differences between these two approaches and how they can complement each other to drive sustainable growth.
2. How to Prioritize Brand Awareness and Performance Conversions
- Get actionable insights on when to focus on brand awareness and when to prioritize immediate conversions.
- Explore how Monday.com and Jaguar Land Rover have navigated these decisions successfully.
3. Effective Measurement and Metrics
- Learn how to measure performance across multiple channels to assess ROI.
- Learn the key data and metrics to align your media mix with business goals.
Speakers:
- Allison Gensheimer
SVP, Marketing at Nielsen
As a seasoned marketing professional, Allison will discuss the global trends in marketing and how to balance brand and performance metrics effectively. - Daniella Hassid
Senior Brand Awareness Manager at Monday.com
Daniella will share insights into how Monday.com has successfully used a blend of brand-building and performance strategies to elevate their marketing efforts. - Matt Hotton
Global Head of Media Planning and Operations at Jaguar Land Rover
Matt will talk about how JLR uses both brand-building and performance-driven campaigns to create a sustainable and effective marketing strategy.
Register Now
Join us for this exclusive webinar on July 15th, 2025, at 10:30 am ET / 3:30 pm BST to unlock strategies that can help you strike the right balance between brand and performance marketing. Learn from industry leaders and gain insights that will shape your marketing strategy for the year ahead.
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Conclusion:
The evolving marketing landscape demands a strategic mix of brand-building and performance-driven campaigns. Join the webinar to boost marketing results with smart strategies and clear ROI. Don’t miss out—register now to learn how top companies are adapting their strategies for success in 2025.
