Landbase Acquires Adauris to Supercharge AI-Native Inbound Marketing
SAN FRANCISCO – August 14, 2025 – Landbase, a leading agentic AI company, announced its acquisition of Adauris, a startup specializing in AI-powered content generation and intent signal creation for B2B inbound marketing. The deal strengthens Landbase’s mission to unify outbound and inbound automation into a single AI-native GTM (Go-to-Market) platform. This acquisition follows Landbase’s […]
InMarket Wins “Best Overall Mobile Marketing Solution” at 2025 MarTech Breakthrough Awards
Austin, Texas — August 14, 2025 – InMarket, a leader in real-time marketing and measurement, has been awarded “Best Overall Mobile Marketing Solution” at the 8th annual MarTech Breakthrough Awards. The recognition highlights InMarket’s commitment to helping brands navigate today’s fragmented marketing landscape with AI-powered solutions that deliver measurable, incremental growth. Why This Award Matters […]
Bournemouth’s Rise as a UK Digital Hub: Growth, Challenges & Future Potential
The coastal town of Bournemouth digital hub is steadily cementing its place as one of the UK’s most promising digital hubs. Once best known for its beaches and tourism, Bournemouth has evolved into a thriving tech ecosystem with a strong mix of digital marketing, health tech, AI start-ups, and transport innovation. After early recognition in […]
TechTarget’s 2025 Turnaround: Cost Synergies & Growth
The TechTarget 2025 turnaroundis undergoing seismic shifts. Global economic headwinds, the rise of AI disruption, and rapidly changing buyer behavior have created a challenging environment for even the strongest players. For Informa TechTarget (TTGT), which reported a 4.3% revenue decline and a £484.2 million non-cash impairment in the first half of 2025, the stakes could […]
How to Tell If a Resale Program Is Successful: Growth, Profitability & Sustainability
resale program success beyond token sustainability gestures, resale programs must meet three key milestones: Key Design Factors for Success 1. Program Design A successful resale initiative must be seamless and customer-friendly, offering experiences as intuitive as buying new. Elements like: 2. Operational Design Operational efficiency determines scalability: 3. Investment to Scale Brands need to continuously […]