SAN FRANCISCO – August 14, 2025 – Landbase, a leading agentic AI company, announced its acquisition of Adauris, a startup specializing in AI-powered content generation and intent signal creation for B2B inbound marketing. The deal strengthens Landbase’s mission to unify outbound and inbound automation into a single AI-native GTM (Go-to-Market) platform.
This acquisition follows Landbase’s $30 million Series A funding round and builds on the company’s rapid momentum in redefining how businesses approach modern marketing.
Why Adauris?
Adauris is known for building custom high-intent signals that allow B2B marketers to detect and target prospects through distributed content. Their infrastructure supported:
- 10M+ monthly impressions across niche B2B networks
- 45,000+ prospects identified per day
- Content-driven lead generation with measurable demand creation
By bringing this expertise in-house, Landbase gains the ability to expand inbound performance while complementing its strong outbound automation tools.
The Landbase Vision: Agentic AI and “Vibe AI”
Landbase CEO Daniel Saks describes the company’s approach as “Vibe AI” — software where users describe their intent in natural language, and agentic AI systems execute across workflows, campaigns, and platforms.
“We’re building the future of GTM: intelligent, connected, and deeply multimodal,” Saks said. “Adauris gives us the technical depth to accelerate inbound capabilities while strengthening our outbound foundations.”
The integration plugs Adauris’ signals into Landbase’s GTM-1 Omni orchestration engine, creating new multimodal, signal-based marketing pathways that merge inbound content with outbound targeting.
Key Leadership Additions
With the acquisition, Adauris’ founding team joins Landbase in pivotal roles:
- Logan Underwood (Head of Partnerships) – Expanding the partner ecosystem and agency collaborations.
- Tina Haertel (Director of Product) – Leading inbound marketing feature development.
- Griffin Cook (Engineering Lead) – Driving inbound product line engineering.
Their expertise ensures Landbase not only absorbs Adauris’ technology but also continues to scale inbound marketing innovation.
First Features: LinkedIn Thought Leadership Publishing
The acquisition has already delivered the first inbound marketing feature in Landbase:
- Signal-Based LinkedIn Publishing – GTM teams can now post AI-generated thought leadership content, track real-time buyer engagement, and warm target markets directly from the Landbase platform.
Tina Haertel, Landbase’s new Director of Product, emphasized the value:
“Everyone wants visibility, but most teams don’t know what to say or who’s listening. This tool lets brands publish with purpose, connect content to demand, and set the stage for bigger inbound breakthroughs.”
What’s Next for Landbase
Landbase plans to expand inbound capabilities with:
- More publishing channels (beyond LinkedIn)
- Advanced engagement analytics
- Signal-based content automation across multiple platforms
- Integration into omni-channel GTM workflows
These advancements position Landbase as the operating system for modern GTM, where inbound and outbound are not separate silos but a unified AI-driven ecosystem.
Conclusion: Shaping the Future of AI GTM
The Landbase–Adauris acquisition is more than a merger of two companies; it’s a statement about the future of B2B marketing. With agentic AI orchestration, multimodal signals, and unified inbound/outbound automation, Landbase is redefining the playbook for GTM teams worldwide.
As Daniel Saks highlighted, the goal is not just incremental improvement but a fundamental reinvention of how businesses go to market—faster, smarter, and more connected.
