mobile marketing Archives

Marketing Strategy

Burger King’s “Whopper Detour”: A Guerrilla Growth Marketing Strategy That Drove App Downloads and Sales

In the fast-food world, bold moves drive success. In 2018, the Burger King Guerrilla Growth Marketing Strategy redefined competition with the Whopper Detour campaign—disrupting rivals, capturing attention, and delivering massive results. This wasn’t just creative; it was one of the most impactful guerrilla marketing stunts of the decade. By offering

Claire April 15, 2025

Marketing Updates

Burger King’s Whopper Detour: How a Guerrilla Growth Marketing Strategy Stole McDonald’s Customers

In the fierce fast-food wars, the Burger King Guerrilla Growth Marketing Strategy used geofencing and humor to turn McDonald’s locations into virtual billboards for the Whopper. This case study dives deep into how Burger King’s Guerrilla Growth Marketing Strategy—the now-famous “Whopper Detour” campaign—used technology, provocation, and perfect timing to steal

Claire April 14, 2025

Unlocking Local Appetites Through Restaurant Geo-Targeting and Proximity Marketing

“Mobile marketing is not an option, it’s a necessity for restaurants in today’s digital age.” – John Rampton, Online Marketing Guru Introduction Welcome, restaurateurs, restaurant managers, and marketing professionals, to the world of restaurant geo-targeting and proximity marketing! Now more than ever, restaurants can’t ignore the potential of location-based marketing

RUBEN LICERA June 24, 2023