GROWTH MARKETING RESOURCES

Tag: Marketing Education

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CMOs and the Classroom: Shaping Marketing Degrees for a Future-Ready Workforce
AI Marketing
LICERA EDITOR

CMOs and the Classroom: Shaping Marketing Degrees for a Future-Ready Workforce

The fast-paced evolution of digital tools, platforms, and consumer behavior has sparked a long-standing debate: Are traditional marketing degrees still relevant in 2025? While universities teach foundational principles, critics argue that graduates often lack the applied, adaptive skills needed in today’s real-world marketing environments. So where’s the disconnect—and more importantly,

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Are CMOs the Missing Link in Marketing Education?
AI Marketing
LICERA EDITOR

Are CMOs the Missing Link in Marketing Education?

The fast-paced evolution of digital tools, platforms, and consumer behavior has sparked a long-standing debate: Are traditional marketing degrees still relevant in 2025? While universities teach foundational principles, critics argue that graduates often lack the applied, adaptive skills needed in today’s real-world marketing environments. So where’s the disconnect—and more importantly,

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Marketing Updates
Rose

IBM Backs ACAM to Advance AI Skills for Australia’s Marketers

 Australia’s AI landscape is expanding rapidly, with forecasts indicating a significant increase in spending, set to reach US$8.3 billion by 2027. To support this growth, the Australian Centre for AI in Marketing (ACAM) has secured IBM ANZ as a founding partner. Consequently, this collaboration is set to accelerate the adoption

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Digital Marketing in Action
Digital Agency Marketing
LICERAinc.com Editor

How Digital Marketing Comes to Life

As a Full-Time MBA student at Chicago Booth, Sheryl Sarna is eager to apply the marketing strategies she’s learning in the classroom to real-world situations. With a background in engineering and a passion for psychology, Sarna’s journey took a transformative turn as she enrolled in the Digital Marketing Lab, where

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Marketing Updates
Junrey Letada

Digital Marketing in Action

Sheryl Sarna, a Full-Time MBA student at Chicago Booth, was eager to apply classroom marketing strategies to real-world challenges. With her engineering background and interest in psychology, enrolling in the Digital Marketing Lab became a turning point—giving her and her peers hands-on experience tackling real marketing problems for a startup.

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