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Tag: marketing AI

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Marketing Updates
Junrey Letada

Enhancing Digital Customer Experience Through Strategic AI Investment

In today’s fast-changing tech landscape, businesses are increasingly investing in AI to streamline operations and enhance customer experiences. From e-commerce to marketing and support, AI enables personalized service at scale. However, without proper integration, AI investment in customer experience often yields incremental rather than transformative results. AI Investment on the

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Junrey Letada May 15, 2025
Marketing Insights
LICERAinc.com Editor

5 Marketing Campaign Performance Challenges: How AI and Data-Driven Strategies Can Solve Them

Marketers today are facing increasing challenges in optimizing campaign performance. A recent Gartner report (Gartner’s Channel Campaign Management Survey) revealed that 87% of marketing decision-makers have encountered performance issues in their campaigns over the past 12 months. Furthermore, 45% had to terminate campaigns early due to poor results, highlighting the

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LICERAinc.com Editor March 14, 2025
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