
MadTech Unveils MadConnect for Agentic Marketing and Advertising
MadTech, a leader in marketing technology, has introduced MadConnect, an intelligent infrastructure layer designed for Agentic Marketing—a new paradigm where AI agents autonomously manage and optimize campaigns across platforms. This breakthrough transforms how enterprises execute their marketing and advertising efforts. MadConnect uses LLMs like Amazon Bedrock, OpenAI, and Google Gemini

