GROWTH MARKETING RESOURCES

Tag: long-term marketing planning

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Can Marketers Manage Marketing? Rethinking Their Role
Marketing Guides
LICERA EDITOR

Can Marketers Manage Marketing? Rethinking Their Role

Marketing has evolved, but not all marketers have kept pace with the demands of leadership. While marketing remains central to business growth, a key question persists: Are marketers truly equipped to manage marketing as a strategic function? A revealing insight—less than 30% of marketers today have formal training—raises the question:

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