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How Startup Thinking is Reshaping Ad Agencies in 2025
AI Marketing
LICERA EDITOR

How Startup Thinking is Reshaping Ad Agencies in 2025

In 2025, the advertising industry is undergoing one of its biggest shakeups in decades. The announcement of a $13.3 billion merger between Omnicom and IPG, uniting iconic names like BBDO, McCann, DDB, and MullenLowe, signals a consolidation trend that’s reshaping the entire market. The combined entity now controls $71 billion

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LICERA EDITOR September 10, 2025
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