Digital Asset Management Archives

AI Marketing

Google Cloud, Philips To Leverage AI To Drive Consumer Marketing Innovation

In a groundbreaking collaboration, Google Cloud and Philips Personal Health Business have partnered to transform consumer marketing through AI-driven solutions. By leveraging the power of Google Cloud’s Vertex AI platform, Philips has successfully modernized its global image library and content marketing systems, creating an efficient, scalable solution that reduces operational

LICERA EDITOR May 19, 2025

AI Marketing

Philips and Google Cloud Collaborate to Advance AI-Driven Marketing

Google Cloud and Philips have announced a groundbreaking collaboration aimed at transforming Philips’ content marketing and digital asset management systems. By leveraging the power of Google Cloud’s Vertex AI platform, Philips has modernized its global image library, streamlining operations, improving brand consistency, and drastically reducing operational costs. This partnership exemplifies

LICERA EDITOR May 19, 2025