GROWTH MARKETING RESOURCES

Tag: data governance

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marketing data quality 2025
Marketing Strategy
Licera Admin

Nearly Half of Marketing Data Deemed Inaccurate, Report Finds

A new global survey has uncovered a stark reality for marketers: nearly half of the data guiding business decisions is inaccurate, incomplete, or outdated. The findings underscore a critical issue in the era of AI-driven marketing — advanced tools are only as strong as the data they rely on. Key

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LICERA Careers ( www.LICERAinc.com/careers ) is committed to protecting your privacy and ensuring that all personal data collected from you is processed according to the principles of transparency, legitimate purpose, and proportionally pursuant to R.A 10173 (Data Privacy Act of 2012)