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For over two decades, digital marketing followed a golden rule: if you’re not on Google, you’re invisible. SEO agencies thrived, content teams were built around search trends, and entire marketing budgets were anchored on search engine visibility. But something seismic is happening. The rise of generative AI—especially large language models
In a bold declaration that signals Google’s aggressive push into the future of information retrieval, Google DeepMind CEO Demis Hassabis says the company has no plans to choose between AI-powered search and AI assistants—it will lead in both. DeepMind CEO outlines the company’s ambitious vision, stating, “All I can tell
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