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Marketers are investing heavily in personalization—yet most don’t realize the true cost of personalization marketing. According to Gartner’s 2025 CMO Spend Survey, CMOs prioritizing personalization allocate 25.4% of their budget to martech, compared to 21.8% for those with lower personalization focus. Despite this increase, 70% of marketers struggle to measure
B2B marketing trends 2025 show a fast-evolving landscape—driven by AI innovation, changing SEO, Gen Z behavior, and performance demands. Staying ahead means adapting your strategy to meet these shifts head-on. Here are five B2B marketing trends that matter most right now — drawn from insights in a recent SmartBrief webinar.
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