Marketing Updates
BrewDog’s Equity-for-Punks: How a Guerrilla Growth Marketing Strategy Crowdfunded a Beer Empire
When BrewDog launched in 2007 from a small Scottish town, few could have predicted that the craft brewery would one day be worth hundreds of millions. However, BrewDog didn’t follow traditional paths. Through their BrewDog Guerrilla Growth Marketing Strategy, they bypassed corporate investors and the conventional route to going public,
Rose April 14, 2025