
Value Co-Creation in B2B Platforms: Benefits vs. Reverse-Value Risks
The rise of digital B2B value co-creation has revolutionized how businesses create value together. From marketplaces to SaaS ecosystems, platforms now serve as co-innovation arenas rather than one-way service providers. But here’s the twist: when value is created collaboratively, there’s also shared exposure to unintended consequences. Welcome to the world


