Marketing Guides
Why a Successful Marketing Pitch Should Focus on the Transformation, Not Just the Product
In today’s competitive digital marketing landscape, many businesses follow the age-old adage: “Sell the product as the solution to the client’s problem.” However, Tarek Abdel Salam, founder and CEO of Out Loud Media, argues that this approach might be inadvertently hindering success. Instead of directly promoting a product, Abdel Salam
LICERA EDITOR June 20, 2025