Marketing Guides
The Science of Mentions: How AI Chooses Which Brands to Recommend
In 2025, digital visibility is no longer earned through backlinks alone. The brands that dominate AI-generated answers today are those mentioned in the right context, by the right sources, and in the right language ecosystems. Search has shifted. Consumers now turn to generative AI tools like ChatGPT, Perplexity, and Gemini
LICERA EDITOR July 8, 2025