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As skepticism around AI-generated advertising grows, Lenovo has appointed Santi Pochat as its first Vice President of AI Innovation and Brand Strategy. Backed by his experience at LinkedIn, Google, Verizon, and Edelman, Pochat will lead Lenovo’s push to ensure AI is applied for creative effectiveness rather than efficiency gimmicks. The
If sales plummet media addiction in marketing , that’s not just a dip — that’s a warning sign. You may not be building a business — you’re managing a media addiction. In today’s era of performance marketing, it’s easy to conflate results with resilience. But a brand dependent on continuous
In today’s competitive market, marketing strategies that once seemed like surefire winners might be doing more harm than good. The digital marketing world is constantly evolving, and if you’re still relying on outdated tactics, you might be missing out on valuable opportunities for growth. From social media algorithms to the
In an era where consumers are bombarded with choices, retail brands must do more than just offer products; they must offer memorable experiences. Sensory marketing, a strategy that engages the five senses, is proving to be the secret weapon that’s revolutionizing in-store experiences. As customers seek more immersive and personalized
In the rapidly evolving digital landscape, the way consumers search for information and interact with brands is changing drastically. Gen Z, the first fully digital-native generation, is driving a fundamental shift in how products and services are discovered. Unlike previous generations that relied heavily on traditional search engines like Google,
As generative AI continues to advance, brands must adapt their marketing strategies to stay competitive in an AI-driven landscape. The rise of artificial intelligence in digital marketing is no longer a trend—it’s a fundamental shift reshaping how brands create content, engage customers, and scale operations. With AI tools driving everything
While many brands waste money on bloated ad campaigns and traditional media, a new wave of businesses is rewriting the growth playbook—doing more with less. These brands leverage guerrilla growth marketing referral loops, a high-impact, low-cost strategy that harnesses creativity, community, and psychology to drive exponential growth. At the heart
In the fierce fast-food wars, the Burger King Guerrilla Growth Marketing Strategy used geofencing and humor to turn McDonald’s locations into virtual billboards for the Whopper. This case study dives deep into how Burger King’s Guerrilla Growth Marketing Strategy—the now-famous “Whopper Detour” campaign—used technology, provocation, and perfect timing to steal
Globe Telecom, one of the leading telecommunications providers in the Philippines, has officially appointed Roche Vandenberghe as its new Chief Marketing Officer (CMO). With a proven track record in marketing, digital transformation, and customer engagement, Vandenberghe’s leadership is expected to propel Globe’s brand forward in an increasingly competitive telecom landscape.
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