Visual Forensics: Addressing Fake & Manipulated Photos
1.0 The Most Dangerous Weapon In The Modern Information War I’ve spent more than two decades helping leaders, brands, governments, tourism destinations, SMEs, and public figures navigate the chaos of misinformation. But nothing — and I mean nothing — has exploded in volume as violently as manipulated photos. Once, I worked with a mayor whose […]
The Deepfake Defense: When the Crisis is AI-Generated Video
1.0 A Personal Note On The Day I First Saw A Deepfake Destroy A Reputation I remember the first time I saw a real reputational crisis caused by a deepfake video. It was late evening, long past office hours. A senior official’s chief of staff called me—panicked, breathless, shaken. A video had surfaced online supposedly […]
Strategy 101: The Anatomy of a Choice
1.1 Understanding Why Strategy Is So Often Misinterpreted Any meaningful discussion of strategy must begin by acknowledging a persistent misunderstanding: most organizations confuse strategy with ambition. They believe that declaring an inspiring destination is the same as constructing a strategic path. Yet, as Porter (1996, 1) clarifies, strategy is fundamentally about choosing what not to […]