AI in B2B Marketing: Best Practices and Red Flags Every Brand Should Know
AI adoption in B2B marketing continues to accelerate, but success depends on using it wisely. While AI can free teams from repetitive work, unrealistic expectations and poor data readiness often prevent companies from achieving real ROI. In a recent conversation with Steve Roop, AI & Content Director at Littlefield Agency, DesignRush explored the smartest ways […]
TikTok Ownership Shift Sparks Urgency for Affiliate Marketers
The global affiliate marketing industry is watching closely as ByteDance’s TikTok undergoes a major ownership transition. Confirmed by both U.S. and Chinese leadership, the restructuring places TikTok’s U.S. operations under American board control. While the move preserves TikTok’s availability for American users, it introduces immediate uncertainty for affiliate marketers who have built revenue streams around […]