Why Purposeful Marketing Must Lead the Way in Hospitality
Hospitality marketing has always been about connection. But in 2025, guests expect more than polished campaigns — they want brands that live their values. Purpose-driven marketing, rooted in authenticity, is no longer optional. It’s the key to guest loyalty, differentiation, and growth. Why Purpose Beats Promotion Marketing is not just messaging — it’s meaning. Hotels, […]
Fed Cuts Rates to 4.00%–4.25%, Warns of Cooling Job Market
The US Federal Reserve has taken its first step in loosening monetary policy since late 2024 Fed rate cut, cutting interest rates by 0.25 percentage points to a target range of 4% to 4.25%. While the move aims to lower borrowing costs and spur growth, the decision reflects mounting concerns about a stalling job market […]
The Overlooked Owned Channels Marketers Can’t Afford to Miss in 2025
In today’s owned marketing channels, where budgets are tight and ROI is under the microscope, paid and earned channels no longer guarantee scalable returns. According to Amandine Fernandez, CMO at Letsignit, the next wave of efficiency isn’t about chasing new platforms — it’s about making your owned channels work harder. From the company intranet to […]
How Marketers Are Meeting the Moment in 2025: Insights from Duolingo, Sephora, Audible & More
At the Marketing strategies 2025 Brew Summit in New York, marketers agreed that the pace of change in their industry has never been faster. A survey conducted by Morning Brew revealed that 80% of marketers believe marketing will look completely different within 18 months, while nearly 90% ranked agility as the most critical trait for […]