The Creator Economy Wants to Be a Mature Media Channel — But Measurement Is Holding It Back
The creator economy measurement has matured rapidly. What started as social media collaborations with individual influencers has grown into a multi-billion-dollar industry with dedicated ad budgets, proprietary measurement tools, and a presence in campaigns ranging from TikTok Shorts to Super Bowl activations. According to eMarketer, U.S. brands are projected to spend $13.7 billion on influencer […]
Local Dental Marketing: Why Your Practice Isn’t Being Discovered
Local dental marketing month, hundreds of potential patients in your area are searching online for dental treatments. They’re ready to book, they have the budget, and they’re actively comparing options. But here’s the catch: many of them will never find your practice. It’s not because you’re not good at what you do. It’s because you’re […]
BSNL PAY: Set to Launch Its Own BSNL PAY UPI payment service
BSNL PAY UPI payment service Bharat Sanchar Nigam Limited (BSNL), India’s government-owned telecom company, is preparing to enter the digital payments market with its own UPI payment solution called BSNL PAY. The service will be integrated into the BSNL Self Care App and powered by the BHIM UPI framework, according to marketing materials spotted within […]
Guerrilla Marketing in Sports Promotion: Opportunities Beyond Sponsorship
Sporting tourism has become one of the most lucrative segments of the travel and events industry. According to YouGov, 70% of Australians would travel domestically in 2025 for a sporting event. This enthusiasm has caused the cost of official sponsorships to skyrocket, pricing out smaller brands. Once, putting a logo on a jersey was enough. […]