The AI Desktop-Mobile Divide: Why 90% of AI Search Traffic Skips Mobile
AI-powered search is revolutionizing how users discover information online. From ChatGPT and Perplexity to Google Gemini, generative AI platforms are reshaping the digital search experience. But under the surface, a striking divide has emerged—over 90% of AI search referrals come from desktop devices, leaving mobile far behind. This trend reverses decades of mobile-first traffic growth. […]
How Brands Can Maximize the Influencer Effect in 2025
At We Are Social’s recent Changing Face of Influencer event, marketing leaders from global powerhouses like Unilever, Tony’s Chocolonely, and Little Moons came together to unpack one of the most urgent questions in modern brand building: How can brands truly maximize the influencer effect in 2025? With influencer marketing moving beyond likes and reach, these […]