73% of Marketing Teams Now Use AI: How Top Performers Are Leading the Shift generative AI

generative AI is no longer an emerging technology—it’s now a mainstream tool for marketing teams worldwide. A study by Gartner (Gartner’s marketing AI research) reports that 73% of marketing teams have integrated AI into their operations, utilizing it for content creation, strategy development, and campaign evaluation. Similarly, Adobe’s latest AI insights (Adobe’s AI research) confirm […]

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