Mumbai, October 7, 2025 – Greysell, a leading Mumbai-based advertising agency, has been awarded Gold in the Most Effective Launch/Relaunch Campaign category at the 3rd Edition of the Pitch BFSI Marketing Awards 2025. The recognition was given for its standout campaign launching ICICI Bank’s Expressions Sapphiro Forex Prepaid Card, cementing Greysell’s reputation as one of India’s most innovative branding partners.
Crafting a Category-Defining Launch
When ICICI Bank decided to extend its successful Expressions card series into the Premium Forex category, the bank entrusted Greysell to design and execute the brand’s creative journey.
Greysell positioned the Expressions Sapphiro Forex Card as a stylish, secure, and globally equipped travel companion for premium and frequent travelers. The campaign included:
- Defining the category identity and building a striking visual language.
- Designing over 150+ card variants across 13 creative categories (including fashion, travel, zodiac, sports, and minimal).
- Launch support through a seamless website experience, premium welcome kit, internal and external communication rollouts, and a digital-first campaign for maximum awareness.
Impact and Industry Recognition
The campaign:
- Positioned ICICI Bank as a pioneer in travel-led card experiences.
- Strengthened its leadership in lifestyle-driven banking.
- Reinforced the overarching Expressions brand architecture.
- Generated strong traction across key metro markets, validating Greysell’s ability to deliver high-value, results-driven campaigns.
A Legacy of Trust and Creativity
A Greysell spokesperson commented:
“This award recognizes a partnership built on trust, creativity, and consistency. For over two decades, ICICI Bank has placed its faith in us to craft campaigns that resonate with audiences. The Expressions Sapphiro Forex Card is another proud milestone in this journey.”
With this win, Greysell continues to demonstrate its “Uncommon Sense” philosophy — blending strategic insight with creative ingenuity to deliver campaigns that connect, convert, and create lasting impact across industries.
About Greysell
Based in Mumbai, Greysell is one of India’s top branding agencies with over two decades of experience across BFSI, FMCG, agriculture, and entertainment sectors. Known for its creative acumen and “stubborn curiosity,” the agency combines innovative thinking with digital expertise to craft campaigns that set benchmarks in the marketing industry.
