Sydney, Australia | October 7, 2025 — Fabulate, a leading influencer marketing platform, has unveiled SparQ 2.0, its upgraded suite of AI-driven tools designed to help brands run smarter, faster, and more compliant creator campaigns.
The new suite introduces innovative solutions like Echo, which predicts the half-life of viral TikTok memes; Lens, a natural language query analytics tool; and Scout, a social presence and competitive positioning platform. Together, these tools deliver real-time marketing intelligence for brands across twelve APAC markets.
Transforming Influencer Marketing Through AI
Founded in Sydney and now operating across twelve countries, Fabulate’s 70-member team—including 23 developers in India—has redefined how brands execute influencer campaigns through data science and automation.
According to co-founder and Chief Product & Strategy Officer Nathan Powell, AI plays a central role in this upgrade. “Echo gives real-time intelligence on trending conversations across TikTok and Instagram,” Powell shared. “It identifies emerging discussion bubbles and predicts how long they’ll stay relevant—helping brands join the conversation while it’s still hot.”
What’s New in SparQ 2.0
The SparQ 2.0 suite introduces five cutting-edge tools:
- Echo – Predicts the life span of viral social trends.
- Lens – Uses natural language analytics to surface real-time audience insights.
- Scout – Provides competitive intelligence and brand positioning metrics.
- Quality Control – Ensures compliance in highly regulated sectors like health and finance.
- Creator Search AI – Combines natural language and image recognition to identify ideal creators.
This powerful combination allows marketers to track campaigns from creator discovery to post-performance analysis—all powered by AI at every stage.
A Smarter Way to Scale Brand Campaigns
Co-founder and CEO Toby Kennett emphasized that SparQ 2.0 is more than an upgrade—it’s a transformation. “We’ve built SparQ 2.0 to solve real-world problems like approval bottlenecks, data fragmentation, and compliance pressure,” he said. “Now marketers can move fast, stay compliant, and scale with confidence.”
The platform draws insights from 320 million creator profiles across Instagram, TikTok, and YouTube, giving brands unprecedented access to performance data and trend forecasting.
About Fabulate
Fabulate is an Australian-born influencer marketing company specializing in AI-powered campaign management and data-driven storytelling. Its SparQ platform provides brands with end-to-end marketing intelligence—from creator selection to campaign analysis—empowering them to make smarter, faster decisions.For more information, visit www.fabulate.com.au.
