SAN DIEGO, Oct. 6, 2025 — The San Diego Chapter of the American Marketing Association (AMA) has announced the return of its signature event, the Art of Marketing (AOM) Conference, now entering its fourth year. The conference will take place on Friday, October 24, 2025, at the Knauss School of Business at the University of San Diego.
OUTLINE OF THE ARTICLE
ToggleBringing together leading voices from PlayStation, San Diego FC, Sports San Diego, Compass Real Estate, Q2 Insights, SeaWorld San Diego, KPBS, SDG&E, Gaylord Resorts, and more, the event promises a full day of insights, innovation, and networking.

Why This Event Matters
“The Art of Marketing Conference reminds us why marketing is not just a discipline—it’s a dynamic force for change,” said Nick Hofer, AMA San Diego Board of Directors President.
As one of the few AMA chapters nationwide to host this flagship event, AMA San Diego continues to spotlight bold ideas, creativity, and collaboration across the region’s thriving marketing and business landscape.
Key Highlights
Program Tracks
Attendees will engage with four specialized tracks designed for today’s evolving marketing landscape:
- The Storyteller – Authentic brand narratives and emotional engagement.
- The Specialist – Niche strategies and customer experience.
- The Strategist – Competitiveness in a digital-first world.
- The Trend-Setter – Creativity meets AI, Web3, and emerging tech.
Featured Speakers
- Matt Prince, Head of Earned Media and Brand Social at KFC (formerly with Taco Bell and Disney), will deliver the afternoon keynote.
- Additional sessions will include insights from PlayStation, San Diego FC, SeaWorld, KPBS, and other leading organizations.
Networking & Experience
- The day kicks off with an improv workshop tailored to business leaders.
- A closing fireside chat with Matt Prince will offer actionable lessons on building iconic brands.
- The conference concludes with a networking reception and happy hour (5:00–7:00 PM).
Sponsors
Event sponsors include Outfront, Downtown Works, Knauss School of Business, SeaWorld, Sports San Diego, Ferrari Productions, Clearpoint Agency, Selfie Here, and Max Lux.
Registration
Tickets are available now at www.sdama.org. The event is open to both AMA members and non-members.

About AMA San Diego
The American Marketing Association San Diego Chapter is dedicated to advancing the marketing profession by fostering education, community, and innovation. Through programs like the Art of Marketing Conference and the Sandie Awards, AMA San Diego connects marketing leaders and emerging talent to shape the future of the industry.
San Diego Marketing Conference
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