As the marketing landscape continues to evolve, businesses are doubling down on creative services that drive engagement and visual storytelling. According to new research from Cella by Randstad Digital, demand for video production, motion graphics, and creative strategy is poised to surge in 2025.
The report, focused on Top Creative Services, draws on survey responses from hundreds of marketing and creative professionals across industries—providing a clear view of where budgets and priorities are headed.
Key Findings From the Report
Cella’s latest findings reveal:
- 62% of respondents expect increased demand for video production
- 37% anticipate growth in motion graphics
- 35% predict a surge in creative strategy services
These shifts reflect the growing need for dynamic content formats and strategic storytelling in brand communication.
Why Video Production Tops the List
Video remains one of the most engaging content formats in digital marketing. Businesses are investing in video—from social clips to explainers—to capture attention, educate, and drive conversions.
With TikTok, YouTube Shorts, and Reels dominating, video production tops the list of in-demand creative services.
Motion Graphics: Visual Storytelling at Scale
Motion graphics are rising in popularity as brands seek more visually engaging and digestible content. Whether used in ads, explainer videos, or data visualizations, motion graphics enhance storytelling while keeping audiences engaged.
The 37% increase in expected demand signals that more companies are recognizing the power of animation to convey complex ideas simply.
Creative Strategy: The Brain Behind the Brand
Strategy isn’t just a buzzword—it’s the backbone of every effective campaign. Creative strategy involves aligning brand goals with visual execution, ensuring that every asset contributes to a larger narrative.
With 35% of professionals expecting increased demand, this area reflects a growing appreciation for strategic thinking in creative execution—especially as brands compete for attention in crowded digital spaces.
Conclusion
If you’re planning your marketing or creative services budget for the year ahead, this data is clear: prioritize video production, motion graphics, and creative strategy. These services aren’t just trends—they’re becoming essentials in today’s visually driven, experience-focused world.
As consumer attention spans shrink and competition for engagement grows, the brands that invest in high-impact creative assets will have the edge.
