Strategic investment in arts, culture, and sport has delivered significant economic benefits for Wales. In 2024, events supported by the Welsh Government through Event Wales generated over £40 million for the national economy, marking an impressive ten-to-one return on investment. With nearly £4 million in funding allocated across 35 diverse events, this achievement demonstrates the power of well-supported, inclusive events to boost tourism, create jobs, and showcase Welsh talent and culture on a global stage.
A Successful Year of Welsh Events
From international sporting competitions to vibrant music festivals, the range of supported events was as impressive as their impact. Notable highlights included:
- The Women’s Tour of Britain cycle race
- The Wheelchair Fencing World Cup
- The Hijinx Unity Festival
- The inaugural Cardiff Music City Festival
These events brought nearly 170,000 extra visitors to Wales, supporting over 900 tourism jobs. Events also offered 4,000 work experience and volunteer opportunities, and showcased nearly 1,000 Welsh or Wales-based performing artists.
Case Study: Between the Trees Festival
The Between the Trees Festival, held annually in Candleston Woods, Bridgend, exemplifies how strategic support can elevate a local event. Thanks to Event Wales funding, the 2024 edition:
- Increased visitor numbers by 20%
- Offered 50+ volunteer placements to regional community groups
- Gained national media exposure
Festival organiser Andrew Thomas credited Welsh Government support with enabling a professional marketing strategy, early ticket sales success, and improved event management through hiring skilled freelancers—ultimately enhancing the overall visitor experience and fulfilling the festival’s nature-connection mission.
Long-Term Impact and Future Events
Event Wales is aligned with the National Events Strategy for Wales 2022–2030, which aims to grow Wales as a global destination for events. Several major future events have already been secured, including:
- A stage of the Tour de France in 2027
- Six EURO 2028 matches to be held in Cardiff
- The AIG Women’s Open this July at Royal Porthcawl Golf Club—the largest women-only sporting event ever hosted in Wales
Conclusion
The data is clear: event funding in Wales drives economic growth, enhances cultural vibrancy, and creates tangible opportunities for communities, artists, and businesses alike. With a tenfold return on investment in 2024 alone, the Welsh Government’s support for events is proving not only financially sound, but socially and culturally transformative. As Wales looks ahead to hosting some of Europe’s most prestigious events, the future is bright for a nation that understands the true value of celebration, creativity, and connection.
