New Engen, a leading digital marketing agency, has been selected as the Digital Marketing Agency of Record by SNIPES, a prominent sneaker and streetwear retailer.
This partnership aims to create a significant impact across all phases of the customer journey, from online to in-store, by leveraging research-backed customer insights, audience-led creative strategies, and comprehensive measurement tools, including media mix modeling (MMM) and campaign forecasting.
Strategic Partnership for Comprehensive Customer Engagement
New Engen will work closely with SNIPES to enhance their marketing efforts through a full-funnel media program. Furthermore, this program encompasses paid display, social media, paid search, shopping, and online video. The focus will be on utilizing customer insights and creative strategies to drive engagement and conversions across both e-commerce and in-store channels.
“New Engen’s approach and capabilities are impressive. Working together, we’ll be able to dive into the nuances of channel impact and the complexities of our promotional calendar. This will allow us to realize the incremental value of exclusive product drops with key brand partners and not leave any opportunity untapped,” said Joe Shoemaker, VP of Digital at SNIPES.
Shoemaker further emphasized the importance of this partnership in achieving SNIPES’ growth ambitions. “SNIPES aims to grow not only our e-commerce presence in the U.S., but our in-store revenue, with over 350 brick-and-mortar retail locations nationwide. New Engen’s ability to evolve their omnichannel marketing and measurement strategies to respond to evolving consumer expectations is key to our achieving these ambitions sooner than later.”
Advanced Media Mix Modeling and Measurement
A standout feature of New Engen’s approach is its next-generation MMM offering, which is unparalleled in its breadth and depth. This sophisticated tool is essential for integrated marketing measurement. Moreover, it incorporates competitor data, macroeconomic variables, business line margins, and promotional activities to provide a comprehensive view of marketing impact.
New Engen integrates MMM at the start of every client engagement, enabling brands to see immediate results in both top-line and bottom-line performance. Moreover, this integration ensures models are accurate and reflect consumer trends, allowing for optimized media strategies and effective budget allocation.
“From the outset, SNIPES has appreciated our advanced analytics and measurement approach, and our teams will be using that approach to maximize, measure, and repeat our successes along the consumer journey,” said Justin Hayashi, CEO of New Engen. “It’s great to work with clients who appreciate the importance of such advanced measurement and are ready to use it within their campaigns.”
Recent Milestones and Achievements
This announcement comes on the heels of several significant achievements for New Engen. The agency recently became the digital marketing agency of record for Cotopaxi and acquired LT Partners, a rapidly growing partner marketing agency, in 2023. New Engen has also received numerous awards, including:
- Inc.’s 5000 Fastest Growing Companies (2021, 2022, and 2023)
- Google Premier Partner Award for top online sales in the U.S. and Canada (2022)
- Inc.’s Best in Business for Giving and Charitable Efforts (2022)
- Modern Retail Awards finalist for Best Agency/Retail Collaboration (2022)
- Inc.’s Best Workplaces in America (2023 and 2024)
- Retail TouchPoints Brand Experience Award for Best Mobile/Social Optimization (2023)
- Adweek’s Fastest Growing Companies (2023)
- Google Premier Partner Award Finalist for Lead Generation (2023)
- PI Live: Best Influencer Marketing Partnership (2024)
Overall, New Engen maintains top-tier partnerships with major digital marketing platforms, including Google, Meta, Impact.com, Microsoft, Amazon, Snapchat, and Criteo, further enhancing their ability to deliver exceptional results for clients like SNIPES.
