In a significant milestone for award-winning strategic integrated marketing agency TeamAsia, Bea Lim’s appointment as the new President and Chief Executive Officer coincides with the company’s 32nd anniversary.
This transition marks a pivotal moment as Bea succeeds her mother, Monette Iturralde-Hamlin, the agency’s Founder, who assumes the role of Chairperson of TeamAsia.
Continuity and Vision
During the agency’s first in-person town hall meeting since the Covid-19 pandemic, employees enthusiastically and optimistically greeted the announcement. Monette expressed confidence in Bea’s ability to lead TeamAsia, highlighting her daughter’s dedication to the agency’s vision and values.
As Managing Director since 2013, Bea has demonstrated exceptional leadership, overseeing overall operations and driving TeamAsia’s renowned Integrated Marketing Experience practice. Her expertise in tech, telecommunications, IT-BPM, and development aid campaigns has been instrumental in the agency’s success.
In addition to Bea Lim‘s promotion, the organization announced key changes in the organizational structure. Jeff Enriquez, previously TeamAsia’s IT & Tech Capabilities Director, has been promoted to Vice President of Operations. With over 20 years of experience, Jeff will enhance the agency’s infrastructure and ensure seamless project execution.
TeamAsia has appointed Malou Martinez, its Finance Director, as the new Vice President of Finance. Bringing her expertise as a CPA board exam passer and extensive experience in finance, Malou will drive financial stability and growth for the agency.
Renewed Commitment: Upholding Excellence and Innovation
The management committee reiterated its dedication to providing meaningful experiences, elevating brands, and driving business lines such as Creatives, Digital, Events, and Public Relations. Collaboration, growth, and inclusivity remain at the forefront of TeamAsia’s priorities under the new president.
Bea emphasized the agency’s commitment to excellence and cultivating the next generation of communication experts. TeamAsia’s partnerships with industry-leading organizations, including the IT & Business Process Association of the Philippines, reflect its pivotal role in driving innovation and visibility.
As TeamAsia embarks on its next chapter, guided by Bea’s leadership and vision, the agency remains poised to continue delivering impactful integrated marketing experiences and driving success for its clients and partners.
