Home Credit Philippines, the country’s leading consumer finance company, has recently achieved notable success at the Asia-Pacific Stevie Awards, securing two gold awards and one bronze. As one of only seven Philippine companies to win more than two gold trophies, Home Credit demonstrated its prowess in innovative marketing strategies.
Home Credit bagged gold awards for ‘Innovation in Product Placement’ and ‘Innovation in Paid Media Planning and Management,’ and a bronze award for ‘Innovation in Cross-Media Marketing.’ These awards highlight Home Credit’s commitment to providing financial options to Filipinos through creative and effective marketing communications.
Innovative Campaigns
Summer Campaign 2023: “Summer You Dasurv!”
The Gold Stevie® Award for “Innovation in Product Placement” was awarded for Home Credit’s Summer Campaign 2023. This campaign featured weather-triggered programmatic ads, making HCPH the preferred loan partner for Filipinos seeking affordable cooling appliances during the hot season. Furthermore, the programmatic innovation served ads based on the temperature and time of the user’s location, enhancing relevance and engagement.
Holiday Campaign 2023: Laban Para sa Life Goals
Home Credit also earned the Gold Stevie® Award for ‘Innovation in Paid Media Planning & Management’ and the Bronze Stevie® Award for ‘Innovation in Cross-Media Marketing’ for its Holiday Campaign 2023. This campaign showcased efficient media placements tailored to segmented audiences and strategic platform selection, resulting in significant reach and conversions. It involved seven digital platforms, six out-of-home formats, and a region-specific nationwide radio campaign.
Commitment to Innovation
Leyan Moncera, HCPH’s Head of Digital Marketing, emphasized the company’s dedication to being the Filipinos’ financial ally. “These achievements underscore our unwavering commitment to excellence and innovation in the ever-evolving marketing landscape. As we welcome a new decade of servicing our customers, we’ll continue to adapt to the changes in their behavior, so that we’ll be able to reach them and provide them financial assistance anytime, anywhere.”
Furthermore, the APAC Stevie® Awards, a premier international business award-giving body, covers 29 markets in the Asia-Pacific region and aims to recognize marketing innovation across various industries. The winners of the 2024 APAC Stevie® Awards convened at a gala awards banquet on Friday, May 24, in Manila, Philippines.
For more updates from Home Credit Philippines, visit its official website at www.homecredit.ph. Follow its official Facebook, Instagram, and TikTok accounts. Customers are also encouraged to download the My Home Credit App on Google Play to learn more about the latest promos and updates in Shopping Mall Philippines.
Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP).
Wrap-up…
The recent success of Home Credit Philippines at the Asia-Pacific Stevie Awards underscores their innovative marketing approach and commitment to serving Filipinos. Winning gold awards for ‘Innovation in Product Placement’ and ‘Innovation in Paid Media Planning and Management,’ along with a bronze for ‘Innovation in Cross-Media Marketing,’ highlights their ability to engage customers effectively. Through campaigns like the Summer Campaign 2023 and the Holiday Campaign 2023, Home Credit demonstrated their use of advanced advertising techniques to drive engagement and achieve significant results.
Moreover, as they celebrate these accolades, Home Credit reaffirms its dedication to being a trusted financial partner for Filipinos. Continuously adapting to evolving customer behaviors, they remain at the forefront of providing accessible financial solutions. The recognition from the APAC Stevie® Awards underscores their position as a leading consumer finance company in the Philippines. Stay updated by visiting their website, following their social media channels, and downloading the My Home Credit App on Google Play.
